Delivered toyour door.
Performance creative that scaled direct-to-consumer acquisition in a crowded, seasonal weight-loss category, and won Adweek Campaign of the Year.
The challenge
Scale efficient acquisition in a crowded, seasonal category while reinforcing the brand's convenient "delivered to your door" positioning, and keep growth sustainable after January.
Our approach
Multi-platform video
Platform-native ads for Meta, YouTube and TikTok, with angles built around unbox-at-the-door moments, meal plan simplicity and immunity-focused probiotic shakes.
Agile creative testing
Weekly hook, offer and format tests kept performance climbing and the creative fresh across every campaign.
Message continuity
Every ad matched its landing page, so the promise in the first three seconds carried all the way to checkout.
Performance
Campaign results across the full flight.
Adweek Performance Marketing Awards: Campaign of the Year, eCommerce
The campaign corresponded with more than 20% year-over-year growth in customer starts and double-digit revenue growth.
Brand-level impact
"Delivered to Your Door" lifted customer starts more than 20% year over year and drove double-digit revenue growth for the brand.
Creative performance
A steady 2.15 ROAS at an $80 CPA, with the "Unbox Your Health" creative delivering a standout 24% lift in conversion rate.