Viral reach,paid growth.
Turning a Y Combinator startup's massive organic buzz into a predictable paid acquisition engine, while lifting order value.
The challenge
Monetize massive organic reach with a predictable paid engine, and raise average order value to make the most of the viral moment.
Our approach
UGC demo content
Creator-style demos of tap-to-share that made the digital business card feel effortless.
Social proof
Creator perspectives and testimonials that turned viral awareness into purchase intent.
Bundle optimization
Bundle and upsell rotations with campaign structures that kept CTR high after learning while lifting AOV.
Performance
Campaign results across the full flight.
Y Combinator W21 company
$2.2M seed raised, $2.7M in cumulative sales and 700K+ units sold, with coverage in Forbes and TechCrunch.
Brand validation
Y Combinator acceptance and Forbes and TechCrunch coverage confirmed strong product-market fit in digital networking.
Monetization
Viral momentum became an efficient paid engine: 2.2 ROAS and a 12% AOV lift from bundle creative testing.