Made forpet parents.
Relatable direct-response creative that grew conversion in a surging pet category without discounting away the margin.
The challenge
Create relatable, shareable direct-response ads for pet parents and raise conversion without giving away profit margin.
Our approach
Short-form storytelling
Before-and-after and problem-solution stories that land the benefit fast and keep the emotional connection.
Offer experimentation
Free shipping, bundles and value-adds tested to lift conversion while protecting margin.
Mobile-first optimization
Conversion tweaks on mobile product pages, where pet parents actually shop.
Performance
Campaign results across the full flight.
Available at Target stores nationwide
Retail placement validated real consumer demand, and free shipping variants lifted conversion 18% while staying profitable.
Market validation
Target placement nationwide shows strong demand and the pull of the direct-response creative behind it.
Profitable DR
A sustained 2.1 ROAS and an 18% conversion lift from free shipping offers, with healthy margins intact.