Challenge
Licensed Partners
Strategic Approach
High-Velocity Creative Sprints
Executed weekly 10-15 variant creative sprints utilizing UGC-style content, celebrity-adjacent aesthetics, and micro-story product showcases tailored for TikTok's native format.
Performance Optimization System
Developed comprehensive hook/angle matrix with fatigue tracking and refresh cadence protocols, plus rapid post-learning scaling rules for profitable campaigns.
Cultural Relevance Strategy
Leveraged sports partnerships and cultural moments to create timely, engaging content that resonated with target demographics across multiple licensed properties.
Performance Breakthrough
During the "Ice the League" campaign flight, achieved an internal company record of $390K in 7-day TikTok revenue, demonstrating the power of sports-cultural timing and creative excellence.
4x daily spend scale while maintaining ROAS ≥ 2.4
Results & Impact
The successful TikTok expansion reinforced GLD Shop's cultural relevance and audience connection, supporting the brand's position as a leading licensed partner across major sports leagues including NBA, NFL, MLB, NCAA, NHL, and WNBA.
Delivered fast path to profitability within 12 days, achieved internal 7-day revenue record, and successfully scaled daily spend 4x while maintaining target ROAS above 2.4, proving the effectiveness of the creative system approach.