"Delivered to Your Door"

Performance Creative Campaign

April 2021 – January 2022

Challenge

Scale efficient direct-to-consumer acquisition in a crowded, seasonal weight loss category while reinforcing the brand's convenient "delivered to your door" positioning and driving sustainable growth.

Strategic Approach

Multi-Platform Video Strategy

Developed platform-native video ads across Meta, YouTube, and TikTok with tailored creative angles including unbox-at-door moments, meal plan simplicity, and immunity-focused content featuring probiotic shakes.

Agile Creative Testing

Implemented weekly hook, offer, and format testing protocols to continuously optimize performance and maintain creative freshness across all campaigns.

Message Continuity

Ensured seamless creative-to-landing page message continuity to maximize conversion rates and provide a cohesive user experience throughout the funnel.

Performance Metrics

$2.2M
Ad Spend Managed
2.15
Blended ROAS
$80
Cost Per Acquisition
3.7%
View-to-Purchase CVR
+24%
Top Creative CVR Lift
+19%
New Subscriber Growth

Recognition & Results

🏆 Adweek Performance Marketing Awards: Campaign of the Year (eCommerce)
Brand-Level Impact

The "Delivered to Your Door" campaign corresponded with over 20% year-over-year growth in customer starts and double-digit revenue growth. The campaign's success was formally recognized with Adweek's prestigious Campaign of the Year award in the eCommerce category.

Creative Performance

Maintained a strong 2.15 ROAS at $80 CPA while achieving a standout +24% CVR improvement with the "Unbox Your Health" creative. The video content directly contributed to the award-winning campaign pivot that drove exceptional business results.