Viral Awareness → Paid Conversion

Video Marketing Creative

April 2021 – December 2021

Company Background

🚀 Y Combinator W21 Company
$2.2M
Seed Funding Raised
$2.7M
Cumulative Sales
700K+
Units Sold

Challenge

VIRAL ✨
Monetize massive organic reach with a predictable paid advertising engine while increasing average order value to maximize revenue from the viral momentum.

Strategic Approach

UGC Demo Content

Created authentic user-generated content style demonstrations showcasing the tap-to-share functionality, emphasizing the seamless digital business card experience.

Social Proof Integration

Leveraged creator perspectives and testimonials to build trust and credibility, converting viral awareness into purchase intent through authentic endorsements.

Bundle Optimization

Implemented strategic bundle and upsell offer rotations with optimized campaign structures to preserve high CTR post-learning while driving AOV growth.

Conversion Framework

Viral to Paid Conversion Process
🌊
Viral Organic Reach
→
🎯
Targeted Paid Ads
→
📈
Predictable Growth
→
💰
Higher AOV

Performance Metrics

$380K
Ad Spend Managed
2.2
ROAS Achieved
$21
Cost Per Acquisition
3.0%
Click-Through Rate
+12%
AOV Lift (Bundles)
30%
Share of Paid Sales

Results & Impact

Brand Validation

Early-stage traction validated by Y Combinator acceptance and featured coverage in Forbes and TechCrunch, demonstrating strong product-market fit and scalable business model in the digital networking space.

Monetization Success

Successfully converted viral organic momentum into efficient paid growth engine with 2.2 ROAS and 12% AOV improvement through strategic bundle creative testing, establishing predictable revenue streams from paid channels.