Safety Products Performance Creative

Life-Saving Product Marketing

Current Campaign Performance

Mission

🚨 LIFE-SAVING
Drive profitable growth for innovative safety and preparedness products that empower individuals and families to protect themselves in emergency situations, while building trust and educating consumers on critical safety solutions.

Product Portfolio

🛡️ Flagship Safety Solutions
Emergency Fire Blanket (EFB)
Fire suppression tool that smothers fires in seconds. Safer alternative to traditional extinguishers. Resistant over 1000°F.
Hero Privacy Pen (HPP)
Multi-functional device detecting hidden cameras, GPS trackers, and privacy-invading devices.
Hero Fire Spray (HFS)
Easy-to-use fire suppressant spray. Non-toxic, organic, pet safe, easy cleanup for small fires.
Hero Fire Cape (HFC)
Revolutionary wearable fire-resistant cape providing protection during fire emergencies and safe evacuation.
Hero Defense Alarm (HDA)
Personal safety device with audible alarm to deter attackers and alert others in emergencies.
FireProof Bag (FPB)
Secure storage withstanding high temperatures, protecting important documents and valuables.

Strategic Approach

🎯Educational Storytelling

Created compelling before-and-after scenarios demonstrating real-world emergency situations where Prepared Hero products provide critical protection and peace of mind for families.

👨‍👩‍👧‍👦Family-Focused Messaging

Developed emotionally resonant creative emphasizing family protection, preparedness mindset, and the importance of being ready for unexpected emergencies.

🔬Product Demonstration

Showcased product effectiveness through clear demonstrations, technical specifications, and real-world testing scenarios that build confidence in product reliability.

📱Multi-Platform Optimization

Tailored creative formats for Facebook, Instagram, TikTok, and YouTube, optimizing for platform-specific audience behaviors and emergency preparedness interests.

Performance Metrics

$572K
Monthly Ad Spend
2.83
Blended ROAS*
2.09%
Overall CTR
$31.90
Cost Per Acquisition
1.18%
Conversion Rate
📦 Cross-Platform Attribution Impact

Customers often see ads on social platforms but purchase on Amazon, creating attribution lift not captured in standard ROAS calculations.

+35%
Amazon Lift
3.82
True ROAS
🛡️ Safety-First Mission
"Prepared Hero is dedicated to creating products that provide safety, peace of mind, and a sense of preparedness for individuals and families alike. Every campaign contributes to enhancing our mission of empowering customers with life-saving solutions."

Results & Impact

Brand Growth

Successfully established Prepared Hero as a trusted leader in the safety products category, driving significant awareness and adoption of innovative life-saving solutions across diverse customer segments. Strong performance metrics demonstrate effective product-market fit and scalable growth potential.

Creative Performance

Achieved exceptional 3.82 true ROAS (including Amazon attribution lift) through strategic creative optimization and cross-platform campaign management. Educational storytelling and family-focused messaging successfully converted safety-conscious consumers at scale.