Challenge
TikTok Performance Breakthrough
Product Benefits Focus
Mushroom Coffee Advantages
Strategic Approach
🎬Benefits-First UGC
Developed authentic user-generated content emphasizing core benefits: no jitters, easy routine swap, and sustained energy. Testimonials showcased real customer experiences with morning ritual transformation.
📱Sequenced Campaign Structure
Implemented sophisticated TopView reach campaigns sequenced with targeted in-feed converters, featuring tailored CTAs designed to guide users through the awareness-to-purchase journey.
⏰Timed Remarketing
Created strategic remarketing angles based on user engagement depth, ensuring maximum conversion potential through precisely timed follow-up creative that addressed specific objections and concerns.
Performance Metrics
Creative fatigue window: ~18 days to -20% performance decline
Results & Impact
Achieved massive TopView reach with exceptional engagement metrics confirmed by official TikTok For Business case study, demonstrating the power of benefits-focused creative in the wellness category and setting new benchmarks for functional beverage advertising.
Created an efficient paid advertising layer that successfully capitalized on TikTok's high engagement environment, achieving 2.3 ROAS with 20% subscription growth during peak campaign flights while maintaining optimal creative refresh cycles.