Mushroom coffee,126M views.
A benefits-first TikTok launch that turned TopView reach into site engagement and subscriptions, and became an official TikTok For Business case study.
The challenge
Use TikTok's TopView and in-feed sequencing to turn huge brand awareness into real site engagement and subscription conversions.
Our approach
Benefits-first UGC
Real customer stories built on the core benefits: no jitters, an easy routine swap and sustained energy.
Sequenced campaigns
TopView reach campaigns sequenced with in-feed converters and tailored CTAs that walked people from awareness to purchase.
Timed remarketing
Follow-up creative matched to engagement depth, answering specific objections at the right moment.
Performance
Campaign results across the full flight.
Official TikTok For Business case study
126M video views and 15M views watched past halfway, with a 3.56% TopView view-through rate.
Platform recognition
Massive TopView reach and engagement, confirmed by TikTok, set a new benchmark for functional beverage advertising.
Efficient growth
A 2.3 ROAS with 20% subscription growth during peak flights, with creative refreshed on an 18-day fatigue cycle.